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http://hdl.handle.net/11718/17373| Title: | Initiative on Visual Mapping Based Assortment Planning |
| Authors: | Sinha, Piyush Kumar |
| Keywords: | Visual Mapping;Customers |
| Issue Date: | 2014 |
| Description: | The objectives of the study include: • generating visual profile of customers • understanding their image processing style for vividness, visualization and controllability • developing segments based on the information collected • assessing purchase and other steps of purchase discovery process based on their visual profile • validating available trend spotting algorithms • constructing more robust trend spotting algorithms • develop assortment/basket construction plans for retailers. |
| URI: | http://hdl.handle.net/11718/17373 |
| Appears in Collections: | Research Projects |
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