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http://hdl.handle.net/11718/17376| Title: | Direct Selling in India; Its Structure, Behaviour, and Process |
| Authors: | Sinha, Piyush Kumar |
| Issue Date: | 2014 |
| Description: | This project will study the structure of direct selling industry in India • delineate the relationships between companies and sales consultants • understand the drivers for becoming a consultant • bring out issues that enable as well as deter the performance of consultants • identify the actions taken by the companies to serve the consultants and protect them • bring out the similarities/dissimilarities with other consumer product distribution systems • understand the value added at every node of the network • provide a framework for managing the network in safer manner, develop a framework to differentiate the structure to distance from ponzi schemes. |
| URI: | http://hdl.handle.net/11718/17376 |
| Appears in Collections: | Research Projects |
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