Direct Selling in India; Its Structure, Behaviour, and Process

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17376

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DC Field	Value	Language
dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2016-01-13T08:25:17Z
dc.date.available	2016-01-13T08:25:17Z
dc.date.copyright	2014
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/11718/17376
dc.description	This project will study the structure of direct selling industry in India • delineate the relationships between companies and sales consultants • understand the drivers for becoming a consultant • bring out issues that enable as well as deter the performance of consultants • identify the actions taken by the companies to serve the consultants and protect them • bring out the similarities/dissimilarities with other consumer product distribution systems • understand the value added at every node of the network • provide a framework for managing the network in safer manner, develop a framework to differentiate the structure to distance from ponzi schemes.	en_US
dc.description.sponsorship	Foundation of Indian Chambers of Commerce and Industry, New Delhi	en_US
dc.language.iso	en	en_US
dc.title	Direct Selling in India; Its Structure, Behaviour, and Process	en_US
dc.type	Research Projects	en_US
Appears in Collections:	Research Projects

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