IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17574Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Rao, Srinivas S. | |
| dc.contributor.author | Kalyanpur, Smeeta | |
| dc.date.accessioned | 2016-03-18T06:29:55Z | |
| dc.date.available | 2016-03-18T06:29:55Z | |
| dc.date.copyright | 1984 | |
| dc.date.issued | 1984 | |
| dc.identifier.uri | http://hdl.handle.net/11718/17574 | |
| dc.description.abstract | The project attempts to evaluate the opportunity of Starting a magazine for banker as a business venture. A preliminary literature survey of the existing magazine which catered specially to bankers and interviews with bankers were undertaken in order to identify areas which could be probed further. They were identified as:- demand scene, product characteristics (editorial mix), production details, financial requirements, marketing strategy to be used, personnel requirements and cash flows and profitability. A questionnaire survey was undertaken and this as well as discussions with bankers provided inputs to the data analysis and determination of other variables. The decisions regarding demand estimation, production, personnel, advertisement revenues, distribution and promotional strategy and financial projection are based on the analysis. The analysis shows that there is a definite scope for a bankers‘ magazine to succeed and be profitable. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Business venture | en_US |
| dc.subject | Banker | en_US |
| dc.title | Evaluating the opportunity for starting a magazine for bankers as a business venture | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP 1984_1.pdf Restricted Access | 1.59 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.