Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17679
Title: | Role of communication in social marketing in India: a study of the communication strategy for the oral pill |
Authors: | Kamal, Raj |
Keywords: | Social marketing;Communication strategy |
Issue Date: | 1990 |
Publisher: | Indian Institute of Management, Ahmedabad |
URI: | http://hdl.handle.net/11718/17679 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP 1990_223.pdf Restricted Access | 1.51 MB | Adobe PDF | View/Open Request a copy |
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