Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17740
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dc.contributor.advisorNathan, S. V.
dc.contributor.authorR. G., Subhashini
dc.contributor.authorHalder, Dipankar
dc.date.accessioned2016-03-30T04:38:13Z
dc.date.available2016-03-30T04:38:13Z
dc.date.copyright1992
dc.date.issued1992
dc.identifier.urihttp://hdl.handle.net/11718/17740
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectAdvertisingen_US
dc.subjectAssumptions modellingen_US
dc.titleModeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchersen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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