IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17740| Title: | Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers |
| Authors: | R. G., Subhashini Halder, Dipankar |
| Keywords: | Advertising;Assumptions modelling |
| Issue Date: | 1992 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/17740 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1992_312.pdf Restricted Access | 5.59 MB | Adobe PDF | View/Open Request a copy |
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