Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/17742
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dc.contributor.advisorMukhopadhyay, Sipra
dc.contributor.authorNagpal, Apurv
dc.contributor.authorTitus, Ajoy B.
dc.date.accessioned2016-03-30T04:38:41Z
dc.date.available2016-03-30T04:38:41Z
dc.date.copyright1993
dc.date.issued1993
dc.identifier.urihttp://hdl.handle.net/11718/17742
dc.description.abstractThe study examined perceptions of all-visual advertising stimuli using Sacred and Secular symbols. Two response criteria were looked at; aesthetic/emotional perceptions and rat ion a 1 /u.ti 1 i tar ian perceptions A hypothesis that subjects viewing an advertisement t using primarily Sacred symbols should rate it higher on the aesthetic/emotional dimension than one using Secular symbols was proved. A second Hypothesis that subjects viewing an advertisement u sing primary x 1 y Sec la 1 ar s y m b o 1 s w o u 1 d ratE i. t h i. q h e r o n t h e uti 1 i tartan/rational dimension than one using Sacred symbols was disproved.
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectAdvertisersen_US
dc.subjectApplicationsen_US
dc.subjectImplicationsen_US
dc.titleApplied Semiotics: the use of sacred & secular symbols implications and applications for advertisersen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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