IIMA Institutional Repository
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http://hdl.handle.net/11718/17818| Title: | Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process |
| Authors: | Bal, Deepika C. Velamuri, Sharada |
| Keywords: | Consumer;Decision-making;Family - Influence |
| Issue Date: | 1993 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/17818 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1993_383.pdf Restricted Access | 4.72 MB | Adobe PDF | View/Open Request a copy |
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