Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17844
Title: | Study of test marketing process in India |
Authors: | Kothuri, Anil Anand, Haryan R. |
Keywords: | Test Marketing |
Issue Date: | 1994 |
Publisher: | Indian Institute of Management, Ahmedabad |
URI: | http://hdl.handle.net/11718/17844 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP_1994_418.pdf Restricted Access | 3.14 MB | Adobe PDF | View/Open Request a copy |
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