IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17904| Title: | Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants |
| Authors: | Dang, Ajay Mohan |
| Keywords: | Brand management;Strategies |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/17904 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1997_590.pdf Restricted Access | 3.7 MB | Adobe PDF | View/Open Request a copy |
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