Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/17950
Title: | Identifying the brand: lifestyle linkages in the men's personal care products market |
Authors: | Khan, Anjum Sadanandan, Salil |
Keywords: | Lifestyle marketing;Brand identification;Products |
Issue Date: | 1990 |
Publisher: | Indian Institute of Management, Ahmedabad |
URI: | http://hdl.handle.net/11718/17950 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP_1990_186.pdf Restricted Access | 1.81 MB | Adobe PDF | View/Open Request a copy |
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