IIMA Institutional Repository
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http://hdl.handle.net/11718/18006| Title: | Development of a stereotype consumer profile of rural buyers as perceived by advertisers and marketers and its comparison against actual results |
| Authors: | Oak, Aniruddha |
| Keywords: | Buyer behaviour;Stereotype |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/18006 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1997_587.pdf Restricted Access | 1.24 MB | Adobe PDF | View/Open Request a copy |
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