IIMA Institutional Repository
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/18008| Title: | Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions |
| Authors: | Mendonca, Shailesh Sahay, Sumit |
| Keywords: | Product differentiation strategy;Buying decision |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/18008 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1997_594.pdf Restricted Access | 1.53 MB | Adobe PDF | View/Open Request a copy |
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