IIMA Institutional Repository
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http://hdl.handle.net/11718/18016| Title: | Transactional Analysis and Brand Positioning |
| Authors: | Sethuraman, Subhadra Das, Sabyasachi |
| Keywords: | Transactional analysis;Brand positioning |
| Issue Date: | 1997 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/18016 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1997_600.pdf Restricted Access | 4.87 MB | Adobe PDF | View/Open Request a copy |
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