Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/18017
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Shingi, P. M. | |
dc.contributor.author | Dutta, Rekhia | |
dc.contributor.author | Dang, Ajay Mohan | |
dc.date.accessioned | 2016-04-12T08:31:21Z | |
dc.date.available | 2016-04-12T08:31:21Z | |
dc.date.copyright | 1997 | |
dc.date.issued | 1997 | |
dc.identifier.uri | http://hdl.handle.net/11718/18017 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Marketing | en_US |
dc.subject | Advertising | en_US |
dc.title | Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness | en_US |
dc.type | Student Project | en_US |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP_1997_601.pdf Restricted Access | 5.47 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.