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http://hdl.handle.net/11718/1816| Title: | Exploring mass message customization |
| Authors: | Nande, Kaustubh |
| Keywords: | Business communication;Mass messages |
| Issue Date: | 31-Mar-2010 |
| Series/Report no.: | WP;2003/1782 |
| Abstract: | The paper begins with the exploratory concept of ‘mass customization’ and then moves on to discuss the possibility of applying it in business communication. Further, it gives a brief framework within which to fit this concept. The author then argues the relevance of the concept in today’s workplace. However, this paper does not discuss the details of the ‘process of mass message customization.’ It just hints to possible areas for further research and exploration. |
| URI: | http://hdl.handle.net/11718/1816 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2003-11-01knande.pdf | 239.9 kB | Adobe PDF | View/Open |
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