Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/18309
Title: Study on branding and positioning strategies of bottled water in India
Authors: Sahoo, Bimalansu Sekhar
Gupta, Gaurav
Keywords: positioning strategies Bottled water - India;Water bottel Brand -India
Issue Date: 2001
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP;000880
URI: http://hdl.handle.net/11718/18309
Appears in Collections:Student Projects

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