IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/18416| Title: | Understanding CRM process in service and product retailing and developing a CRM model specific to CrossWord |
| Authors: | Gupta, Arpan Jain, Nidhi |
| Keywords: | CrossWord;CRM strategies;CRM service and product;Human resources in CRM;Customer services in CRM |
| Issue Date: | 2003 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;001042 |
| URI: | http://hdl.handle.net/11718/18416 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2003_1042.pdf Restricted Access | 4.99 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.