IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 3-Jun-2010 | Ashima Attires: Case-Writing Project | Banerjee, Bibek; Raghuram, G. |
| 2-Jun-2010 | Localized and Non-Localized Competition in the Presence of Brand Loyalty | Banerjee, Bibek |
| 4-Jun-2010 | A Study of Marketing strategy of MNC Subsidiaries in India | Venaik, Sunil |
| 4-Jun-2010 | Segmenting Shoppers on their Behaviour | Sinha, Piyush Kumar |
| 9-May-2011 | Path to Purchase | Sinha, Piyush Kumar |
| 9-May-2011 | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | Banerjee, Bibek |
| 7-Jun-2010 | Portal on Management Literature on Marketing | Jain, Abhinandan K.; Rama Rao, T. P. |
| 14-May-2010 | Market Research on Utilization of Management Information in India | Jain, Abhinandan K.; Rama Rao, T. P.; Jambhekar, Ashok |
| 12-May-2010 | Career Progress and Mobility of Management Graduates of Selected Institutions in India | Jain, Abhinandan K.; Saha, J. L. |
| 12-May-2010 | Financial Market and Financial Instruments | Singh, S. P.; Mukhopadhay, S. |