Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/18703
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorSinha, P. K.
dc.contributor.authorPraveen, Alok
dc.contributor.authorArya, Priyambhu
dc.date.accessioned2016-11-15T11:12:06Z
dc.date.available2016-11-15T11:12:06Z
dc.date.copyright2007
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/11718/18703
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesSP;001462
dc.subjectBusiness sectorsen_US
dc.subjectFMCG puductsen_US
dc.titleExploring the feasibility of online/telephone retailing of FMCG products in Indiaen_US
dc.typeStudent Projecten_US
dcterms.abstractThe Independent Project on ''Exploring the feasibility of Online/ Telephone Retailing of FMCG Products'', intends to explore the feasibility and scope of online and telephone retailing in India.It starts with a macro- enviroment scan of the Indian online and Tele retailing market.The report then clarifies concepts pertaining to virtual retailing and the complexities involved.The report further explores the success as well as failure stories of online as well as Tele- retailers.This section contrasts FMCG/ grocery retailing with other forms of online/ Tele- retailing in the Indian context.The report then unwinds the cost structures of a typical tale-retailer in India.Finally,a broad sustainable model for online retail is suggested.The findings in the report are based on the critical study of a cocktail of researchers and supplemented by findings by a small primary research survey.
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
SP_2007_1462.pdf
  Restricted Access
1.99 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.