Study of graphic slides business in India for a new entrant

Abstract

This report is a study of the presentation slides business in India.The report is based on studies and series of interviews conducted in Delhi. Therefore it relies primarily on the way the business operates in Delhi.This study has been made with a view to starting the business of making computer graphic slides in India on a national basis. The report also attempts to compare the slides business with the same in the USA and predict future trends in India. The study finds that the slides business in India is still at infancy stage, with operations more like Xerox shops as compared to the USA where the slides service bureaus operate on a national basis. Although there is a significant potential demand for such a product but people do not use it.For a variety of reasons such as high cost, poor service, etc. Therefore it recommends that a new entrant in this business in India should focus on potential customers and tap the latest demand.