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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/18736| Title: | Development of a model to determine the sales response to advertising |
| Authors: | Sanwal, Manishi M. |
| Keywords: | Business Studies;Advertising;Sales Promotion |
| Issue Date: | 2000 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;000723 |
| URI: | http://hdl.handle.net/11718/18736 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2000_723.pdf Restricted Access | 1.23 MB | Adobe PDF | View/Open Request a copy |
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