Please use this identifier to cite or link to this item:
Title: Development of a model to determine the sales response to advertising
Authors: Sanwal, Manishi M.
Keywords: Business Studies;Advertising;Sales Promotion
Issue Date: 2000
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP;000723
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.23 MBAdobe PDFView/Open Request a copy

Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.