Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/1970
Full metadata record
DC FieldValueLanguage
dc.contributor.authorKorwar, Ashok-
dc.date.accessioned2010-04-06T12:35:04Z-
dc.date.available2010-04-06T12:35:04Z-
dc.date.copyright1996-05-
dc.date.issued2010-04-06T12:35:04Z-
dc.identifier.urihttp://hdl.handle.net/11718/1970-
dc.description.abstractThis paper reports the findings of a study to understand the logic of Indian ventures in the 1980s and beyond. Three case studies are analyzed in detail. The motives behind these ventures are compared with the motives of Indian ventures set up in earlier decades. Major diferences are found here. Our marketing mix, rather than in search of growth opportunities in protected environments. Implications for theory and for Indian managers are also.en
dc.language.isoenen
dc.relation.ispartofseriesWP;1996/1310-
dc.subjectMNCs Indiaen
dc.subjectForeign Venturesen
dc.subjectInternationalizationen
dc.titleNew Logic of Indian Ventures Abroad: Three Case Studiesen
dc.typeWorking Paperen
Appears in Collections:Working Papers

Files in This Item:
File Description SizeFormat 
WP 1996_1310.pdf855.32 kBAdobe PDFView/Open


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.