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http://hdl.handle.net/11718/19913| Title: | Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship |
| Authors: | Niraj, Rakesh Jaiswal, Anand Kumar |
| Keywords: | Customer satisfaction, Customer loyalty, Consumer behaviour |
| Issue Date: | Jun-2011 |
| Publisher: | Journal of Services Marketing, Vol. 25 (3), pp.165-175. |
| Abstract: | This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the relationship between satisfaction, attitudinal loyalty and behavioral intentions |
| URI: | http://hdl.handle.net/11718/19913 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Examiningmediatinroleofattitudinalloyalty.pdf Restricted Access | 276.01 kB | Adobe PDF | View/Open Request a copy |
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