IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/19913Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Niraj, Rakesh | |
| dc.contributor.author | Jaiswal, Anand Kumar | |
| dc.date.accessioned | 2011-10-16T11:02:52Z | |
| dc.date.available | 2011-10-16T11:02:52Z | |
| dc.date.issued | 2011-06 | |
| dc.identifier.uri | http://hdl.handle.net/11718/19913 | |
| dc.description.abstract | This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the relationship between satisfaction, attitudinal loyalty and behavioral intentions | |
| dc.publisher | Journal of Services Marketing, Vol. 25 (3), pp.165-175. | en_US |
| dc.subject | Customer satisfaction, Customer loyalty, Consumer behaviour | en_US |
| dc.title | Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Journal Articles | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Examiningmediatinroleofattitudinalloyalty.pdf Restricted Access | 276.01 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.