IIMA Institutional Repository
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http://hdl.handle.net/11718/20064| Title: | Consumer preferences and marketing strategies adopted by various units in ice-cream industry |
| Authors: | Pancholi, Shiv S. |
| Keywords: | Consumer;Marketing strategies;Consumer preferences;Agri-Inputs;Salesmenship |
| Issue Date: | 1992 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;000302 |
| URI: | http://hdl.handle.net/11718/20064 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1992_302.pdf Restricted Access | SP_1992_302 | 2.43 MB | Adobe PDF | View/Open Request a copy |
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