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http://hdl.handle.net/11718/20252| Title: | Is marketing a science: Debate revisited |
| Authors: | Sharma, Dheeraj |
| Keywords: | historical relativism;scientific realism;logical empiricism;logical positivism;Marketing a Science |
| Issue Date: | 4-Apr-2016 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | W.P.;2016-03-30 |
| Abstract: | In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, the article offers a comparison between historical relativism, scientific realism, logical empiricism, and logical positivism. Furthermore, in view of analysis, this article examines if marketing qualifies to be a science. Finally, the article attempts to offer a resolution to the ongoing debate on scientific status of marketing by proposing resource advantage theory as a general theory of marketing. |
| URI: | http://hdl.handle.net/11718/20252 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP_2016_03_30.pdf | WP_2016_3_30 | 304.01 kB | Adobe PDF | View/Open |
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