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http://hdl.handle.net/11718/20252Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sharma, Dheeraj | - |
| dc.date.accessioned | 2018-02-06T11:19:43Z | - |
| dc.date.available | 2018-02-06T11:19:43Z | - |
| dc.date.issued | 2016-04-04 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/20252 | - |
| dc.description.abstract | In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, the article offers a comparison between historical relativism, scientific realism, logical empiricism, and logical positivism. Furthermore, in view of analysis, this article examines if marketing qualifies to be a science. Finally, the article attempts to offer a resolution to the ongoing debate on scientific status of marketing by proposing resource advantage theory as a general theory of marketing. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | W.P.;2016-03-30 | - |
| dc.subject | historical relativism | en_US |
| dc.subject | scientific realism | en_US |
| dc.subject | logical empiricism | en_US |
| dc.subject | logical positivism | en_US |
| dc.subject | Marketing a Science | en_US |
| dc.title | Is marketing a science: Debate revisited | en_US |
| dc.type | Working Paper | en_US |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WP_2016_03_30.pdf | WP_2016_3_30 | 304.01 kB | Adobe PDF | View/Open |
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