IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/20302| Title: | Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities |
| Other Titles: | |
| Authors: | Vohra, Shraddha |
| Keywords: | Customer brand relationships;Classifying typologies;Brand relationships;SEC Classification |
| Issue Date: | 2006 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;001210 |
| URI: | http://hdl.handle.net/11718/20302 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2006_1210.pdf Restricted Access | 910.62 kB | Adobe PDF | View/Open Request a copy |
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