Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/20302
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Koshy, Abraham | |
dc.contributor.author | Vohra, Shraddha | |
dc.date.accessioned | 2018-02-09T10:46:25Z | |
dc.date.available | 2018-02-09T10:46:25Z | |
dc.date.copyright | 2006 | |
dc.date.issued | 2006 | |
dc.identifier.uri | http://hdl.handle.net/11718/20302 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;001210 | |
dc.subject | Customer brand relationships | en_US |
dc.subject | Classifying typologies | en_US |
dc.subject | Brand relationships | en_US |
dc.subject | SEC Classification | en_US |
dc.title | Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities | en_US |
dc.title.alternative | en_US | |
dc.type | Student Project | en_US |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP_2006_1210.pdf Restricted Access | 910.62 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.