An overview of pesticides industry and marketing environment

Abstract

Pesticides are broadly classified into 5 major groups: 1) Insecticides, 2) Fungicides, 3) Herbicides, 4) Rodenticides, and 5) Fumigants. The constitutions of this industry includes technical grade material manufacturers, formulators, dealers ( sale points) and consumers. This paper attempts to highlight the growth of the pesticides industry, changes in the product mix, market concentration, flow of materials, problem of various constituents and the emerging market scenerio. This paper comprises of seven part. part I analyses the growth of pesticides industry for the last 20 years. Part II studies use and spatial distribution of pesticides. Part III presents the structure of the pesticides industry. Part IV examines market development and sales promotion. Part VI studies the role of manufacturers/ formulators in education of dealers/ farmers, and Part VII looks at the emerging marketing scenario.