Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/20701
Title: Price perception and pricing strategy in cellular services market
Authors: Mandal, Arkajit
Keywords: Price perception;Pricing strategy;Cellular services market;BSNL;Reliance;Hutch;Airtel;Idea
Issue Date: 2005
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP;001158
URI: http://hdl.handle.net/11718/20701
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
SP_2005_1158.pdf
  Restricted Access
2.4 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.