IIMA Institutional Repository
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http://hdl.handle.net/11718/20723| Title: | Formulation of a marketing strategy for entry of LG Care into FMCG market in India |
| Authors: | Ganguli, Shamik Das, Soumya |
| Keywords: | Marketing strategy;LG Care;FMCG market;Skincare market;Color cosmetics market;Man`s Grooming;Oral care;Hair care (Shampoo) |
| Issue Date: | 2005 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;001144 |
| URI: | http://hdl.handle.net/11718/20723 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2005_1144.pdf Restricted Access | 3.52 MB | Adobe PDF | View/Open Request a copy |
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