Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/20732
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dc.contributor.advisorGhosh, Diptesh
dc.contributor.authorKhandelwal, Ankur
dc.contributor.authorBhattacharya, Bodhaditya
dc.date.accessioned2018-05-17T10:43:13Z
dc.date.available2018-05-17T10:43:13Z
dc.date.copyright2005
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/11718/20732
dc.description.abstractAbstract Location of retail networks in a competitive environment is a branch of study under location theory. The objective is to maximize profits while competing for customers and hence market share. With the need of firms to set-up multiple facilities in a given region, it is required to find the optimum number and location of stores which ensures maximum profit even in the case when a competitor tries to enter the market. This is the maximum strategy where one makes a choice that would maximize the minimum gain that can be made. A company`s cost structure can etc. as a deterrent for its competitors as for similar market shares, a lower cost structure would imply better profits and hence higher staying power. This paper tries to answer the following questions in a demand network.  How many stores should one set up in order to put up a strong entry deterrence for the competitor  What should be ones operating and fixed cost be vis a vis the competitor for one to put up the deterrence.  When is it unprofitable for one to enter the market given the competitor will respond by putting up stores.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesSP;001138
dc.subjectEntry deterrenceen_US
dc.subjectCredible threat analysisen_US
dc.subjectLocation theoryen_US
dc.titleEntry deterrence and credible threat analysis in facility location problemsen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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