Cash-tech: development roadmap

Abstract

Cashtech is software Products Company based in Bangalore. It is now a subsidiary of company called fundtech, US. Cashtech offers products for cash management services, its products are focused on optimizing the cash management services of the customer; the solutions enable financial institutions o offer an array of services to their corporate clientele. Its existing clients include many large corporate banks and financial institutions across the world. The purpose if this project is to study the existing business strategy of Cashtech, analyse the strengths and weaknesses of the current strategy and propose a development road map for the company. In the report, we have described various other products into which cashtech can diversify and also suggested the required marketing strategy.