Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/20773
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dc.contributor.advisorManikutty, S.
dc.contributor.authorT., Deepti
dc.contributor.authorV., Indhuja
dc.date.accessioned2018-05-30T11:10:59Z
dc.date.available2018-05-30T11:10:59Z
dc.date.copyright2004
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/11718/20773
dc.description.abstractThe project is aimed at understanding the consumer behavior with regard to the choice of a particular format during shopping. The various factors affecting the shopping decision and the incentives required to force a shift from the neighborhood grocery stores to the supermarkets are examined. The perceptions about a ‘supermarkets’ are different in different regions. The study reveals that in India shopping is usually done by the housewife who prefers nearby stores for purchases mainly because of the convenience factor. Also supermarkets are still perceived to be “elite” meant for educated and rich people who know what they want. The preference for price, quality and other services are distinctly higher than the other promotional schemes that the supermarkets have to offer. Therefore we feel that the format of supermarkets has a better chance of success if located in a neighborhood area and offers services like credit and home delivery.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesSP;001103
dc.subjectShoppingen_US
dc.subjectSupermarketsen_US
dc.subjectRetail industryen_US
dc.subjectCustomer servicesen_US
dc.titleStudy of the organized retail and its future in Indiaen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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