Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21010
Title: Decision aiding model with Entropy-based subjective utility
Authors: Aggarwal, Manish
Keywords: D80;Subjective utility;Decision behaviour;Choice modeling;Buying behaviour
Issue Date: 27-Aug-2018
Publisher: Elsevier
Citation: Information Sciences, 27 August 2018
Abstract: An entropy-based method is presented to model a decision-maker’s (DM’s) subjective utility for a criterion value. The proposed method considers distribution of all the values that the criterion takes for the given set of alternatives. Based on the utility so modeled, and and the DM’s attitudinal character, a multi criteria decision aiding (MCDA) approach is developed to find the best alternative. The proposed method and the approach are applied in a real car selection case-study.
URI: http://hdl.handle.net/11718/21010
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
Decisionaiding.pdf
  Restricted Access
833.43 kBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.