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http://hdl.handle.net/11718/21334| Title: | Marketing in emerging economies |
| Authors: | Banerjee, Arindam Jaiswal, Anand Kumar |
| Keywords: | Marketing;Consumer Purchase Behaviour;Customer Perspective Analysis |
| Issue Date: | 2017 |
| Publisher: | Indian Institute of Management, Ahmedabad |
| URI: | http://hdl.handle.net/11718/21334 |
| Appears in Collections: | Books |
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