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http://hdl.handle.net/11718/2136| Title: | Predicting New Product Success: Role of Product-Category Related Variables |
| Authors: | Mehta, Subhash C. Pandya, Anil M. |
| Keywords: | Marketing Management |
| Issue Date: | 13-Apr-2010 |
| URI: | http://hdl.handle.net/11718/2136 |
| Appears in Collections: | Research Projects |
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