Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/2136
Title: Predicting New Product Success: Role of Product-Category Related Variables
Authors: Mehta, Subhash C.
Pandya, Anil M.
Keywords: Marketing Management
Issue Date: 13-Apr-2010
URI: http://hdl.handle.net/11718/2136
Appears in Collections:Research Projects

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