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http://hdl.handle.net/11718/21551| Title: | Analysis of the lingering effect of Cause Related Marketing (CRM) on the consumer perception on the brand following the withdrawal of the CRM campaign in the emerging market context |
| Authors: | L., Kishore Khanna C., Kuralarasan K. |
| Keywords: | Cause Related Marketing (CRM);Emerging market context |
| Issue Date: | 2016 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP_2266; |
| URI: | http://hdl.handle.net/11718/21551 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2266.pdf Restricted Access | 2.69 MB | Adobe PDF | View/Open Request a copy |
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