An analysis of mango supply chain, value chain and market scenario in India- identification of gaps and opportunities

Abstract

India is the largest producer of tropical fruits in the world. Accounting for 12.6% of the global fruit produce, the country ranks second in terms of total fruits production in the world. Among the fruits grown in India, mango registers second highest production, next to banana.About half of the world’s mango produce comes from India. In spite of this, the country’s exports occupy only about 5% of total mango exports in the world.Fruits & Vegetables sector in India is growing at a compounded annual growth rate (CAGR) of 5-6%. Also, with growing income levels, the consumption of fruits in the country is expected to rise exponentially. But this sector experiences extremely high levels of wastage, with about 30-35% of total production being lost at different stages of the fruits’ life cycle. This is attributed to inadequate infrastructure facilities, high logistics cost and overall lack of commodity-wise standardized supply systems.In terms of fruit fruits, only 2% of total fruit produce is undergoing some form of processing. In mango, pulp is the major processed product in terms of export value. In spite of the large supply of mangoes and labour availability that provide opportunities for extensive processing, the industry is yet to see a major boost because of lack of easy availability of technology and lack of adequate supply channels for profitable marketing.India has about 283 mango cultivars, but only about 30 of them are famous in terms of market availability. Some of the famous types of mangoes include Alphonso, Dasheri, Banginapalli, Langra, Himsagar and Kesar. Alphonso is considered to be the king of mangoes because of its distinct flavor and attractive color. It is the highest exported mango from the country. Majority of India’s mango exports are directed to Middle East, USA and EU.Exports from India face many challenges, especially because of quality and phytosanitary issues. Quality issues are mainly attributed to minimal existence of mechanisms for requirements such as grading, sorting and other quality ensuring technologies.