Solving problems through choice architecture

Abstract

The objective of this paper is to explore principles of choice architecture to influence a change in the consumption pattern of the consumers. The experiment conducted was to assess whether mapping of incentives would increase sales of healthy as well as unhealthy food and beverages in a college juice centre. The analysis undertaken was to study the data and identify the difference, if any, in the consumption in a pre-experiment period and the experimental period. The research suggests that there is an increase in consumption of healthy products (fruit juices), although this increase is not very significant. Moreover, in terms of unhealthy products (cheese), there is no significant change measured.