IIMA Institutional Repository
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http://hdl.handle.net/11718/21643| Title: | A study on the relation between the type of cause and consumers’ willingness to pay in sports related cause marketing |
| Authors: | Rao, Poonam Ambekar Pattnaik, Shilpa Kaur, Sukhjit |
| Keywords: | Cause Related Marketing;Sports |
| Issue Date: | 2016 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/21643 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2164.pdf Restricted Access | 661.62 kB | Adobe PDF | View/Open Request a copy |
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