IIMA Institutional Repository
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http://hdl.handle.net/11718/21668| Title: | Purchase of less negative foods: consumer behavior study |
| Authors: | Jain, Nidhi Ranjitha Naik, V. |
| Keywords: | Self-control theory;Self-justification theory;Means-end chain;Laddering approach;Less negative food |
| Issue Date: | 2016 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP_2067; |
| URI: | http://hdl.handle.net/11718/21668 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2067.pdf Restricted Access | 812.59 kB | Adobe PDF | View/Open Request a copy |
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