IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/21680| Title: | Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comeback |
| Authors: | Khan, Ashar Ahmad Siddharth, Jyotsna |
| Keywords: | Maggie;Lead Controversy |
| Issue Date: | 2016 |
| Publisher: | Indian Institute of Management Ahmedabad |
| URI: | http://hdl.handle.net/11718/21680 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2169.pdf Restricted Access | 933.11 kB | Adobe PDF | View/Open Request a copy |
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