Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21703
Title: Developing a framework for managers to aid the decision of event sponsorship
Authors: Jain, Dishi
Kumar, R Bharat
Singh, Vidushi
Keywords: Event marketing
Issue Date: 2016
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP_2075;
URI: http://hdl.handle.net/11718/21703
Appears in Collections:Student Projects

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