Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21730
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dc.contributor.advisorDev, Pritha
dc.contributor.authorJhunjhunwala, Raghaw
dc.contributor.authorDatta, Shameek
dc.contributor.authorGupta, Vineet
dc.date.accessioned2019-04-26T20:31:02Z
dc.date.available2019-04-26T20:31:02Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11718/21730
dc.description.abstractThe purpose of this study is to study the different strategies deployed by Amazon and Flipkart in the E-commerce market and analyzing those moves in the game theory context. The study then introduces some modifications of game theory models and connects them back to a few real strategies employed by Amazon and Flipkart. The discussion thus serves to underline the importance of game theory in the E-commerce market. A particular focus of the research is also the identification of the transition of competition away from price-based wars towards competition deploying non-price methodologies as a form of competitive strategy. We also develop a three period model to understand the imitation and innovation strategies. The model highlights the importance of customer stickiness in both imitations as well as in innovation decisions.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseries2018en_US
dc.relation.ispartofseriesSP_2416en_US
dc.subjectAmazonen_US
dc.subjectFlipkarten_US
dc.subjectE-commerceen_US
dc.subjectRetail Customersen_US
dc.titleAmazon v/s flipkart – the ‘nash’ wayen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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