Market for point of care diagnostic tools in rural India: glucometers and pregnancy kits

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21739

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DC Field	Value	Language
dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Siddharthan, Gowtham
dc.contributor.author	Preeti
dc.date.accessioned	2019-04-26T21:10:20Z
dc.date.available	2019-04-26T21:10:20Z
dc.date.issued	2018
dc.identifier.uri	http://hdl.handle.net/11718/21739
dc.description.abstract	The objective of this research is to understand the market for point of care diagnostic tools in India.On the surface level we try to understand the current level of accessibility, availability and awareness about the point of care diagnostic tools in rural market. Diving deeper we will try to understand the factors that make the consumers prefer their current method for diagnostics, apprehension or obstacles in using point of care diagnostic tools, and the preferred and trusted personnel / media for consumers while they search for medical solutions.	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP_2437	en_US
dc.subject	Care diagnostic tools	en_US
dc.subject	Rural market	en_US
dc.subject	Glucometers	en_US
dc.subject	Pregnancy test kits	en_US
dc.title	Market for point of care diagnostic tools in rural India: glucometers and pregnancy kits	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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