Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21743
Title: Developing a branding approach that overcomes the negative image perception of Chhattisgarh
Authors: B., Dhanraj
Tandon, Naveen
Keywords: Chhattisgarh;Marketing Outlets;Physical adventure
Issue Date: 2016
Publisher: Indian Institute of Management Ahmedabad
Abstract: The idea that we propose is to position a journey into Chhattisgarh as a journey with a physical component and an emotional component. The trip to Chhattisgarh is to be positioned as a journey of self-discovery with two components i.e. a physical adventure which is made possible with routes and locations promoting adventure tourism and a cultural deep dive into the tribal life of Chhattisgarh which lets one discover an element of pristine cultural legacy and history that has so far been undiscovered. The external self-discovery is made possible with the physical adventure while the internal and emotional self-discovery is by getting a sense of history seen through a different lens and understanding a different culture right in the heart of the country.
URI: http://hdl.handle.net/11718/21743
Appears in Collections:Student Projects

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